Fast feedback is one benefit, given the 90% is releasable - even if only to a segment of users. This might be anathema to good engineering, but a benefit to user experience research and to organizations that want to test their market for demand.
Fast feedback is also great for improving release processes; when you have a feedback loop with Product, UX, Engineering, Security etc, being able to front load some % of a deliverable can help you make better decisions that may end up being a time saver net/net.