This is worse: this is just pretending like the machine does their jobs because it benefits them.

The big (biggest? ) problem of modernity is that quality is decorrelated from profit. There's a lot more money in having the optics of doing a good job than in actually doing it; the economy is so abstracted and distributed that the mechanism of competition to punish bad behavior, shitty customer service, low standards, crappy work, fraud... is very weak. There is too much information asymmetry, and the timescale of information propagation is too long to have much of an effect. As long as no one notices what you're fucking up very quickly you can get away with it for a long time.

Seems even worse to me. At least in the 'competition' paradigm there's a mechanism for things getting better for consumers. No such thing here.