There are two companies gaining significant wallet share: Amazon and TikTok. Of those only one is taking a significant early share of both Google and Facebook.

OK, but you are a person, not a company. "You" are not taking the share away.

"I'm digging a trench"

"No you're not, WE are digging a trench!"

Yes fine, but "I am as well".

Sheesh. Also I, personally, do and lead the work of taking the wallet share. So I will stick with "I" and would accept any of my team saying the same.

Well, at least your attitude has made it obvious who you work for now. ;)