This can be true if you assume that there exists a high number of $20 subscribers who don't use the product that much, but $200 subscribers squeeze every last bit and then some more. The balance could be still positive, but if you look at the power users alone, they might cost more than they pay.
They might even have decided “hey, these power users are willing to try and tells us what LLMs are useful for, and are even willing to pay us for the opportunity!”