That's because the direction they took was awful. That does not mean other directions do not exist right now that they could raise money for and invest in.
The alternative is death - they do nothing, they're going to die.
Which option do you think they should take?
> The alternative is death - they do nothing, they're going to die.
Thats a subjective opinion. Plenty of people still value higher power multi core chips over apple silicon, because they are still better at doing real work. I dont think they need to go in a new direction personally, but I was just showing an example of why your provided solution is not a silver bullet.