I think it’s hard for people who aren’t steeped in that world to understand it, because it sounds so ridiculous. The idea of loving pro-coal policies because it upsets environmentalists is hard to accept. It’s natural to think it must really be about economic realities, people's livelihoods, etc.
I have the questionable advantage of having listened to Rush Limbaugh almost every day in the 90s, reading lots of National Review, and taking in various other conservative media. I know the basis for these things, straight from the people pushing them. None of what’s happening is a surprise to me.