"It's true that our salmon represents innovative science, but first and foremost, it's just really good fish".
It's certainly not fish.
"It's true that our salmon represents innovative science, but first and foremost, it's just really good fish".
It's certainly not fish.
It is especially not just fish.
Almost, but not entirely, unlike fish.
It's Almost Pizza(tm)!
"Mostly fish" (in the same way that scumble is mostly apples)