100% agreed. I got my undergraduate degree in Media Studies, and one of things I learned was how intentional even the smallest details are in major productions. They spend millions of dollars, and employ full-time specialists for things like wardrobe and makeup, and those are skilled professionals whose job is to convey a narrative through their specific medium (in this case, wardrobe and makeup).

The same applies when you get to the elite levels of any kind of endeavor--they have long since consumed all of the proverbial low-lying fruit, and so they pay skilled professionals a ton of money to carve out marginal advantages. No presumption of intentional action is too paranoid or unreasonable when you get to this point. Assume every word, comma, image, sound, etc. has been carefully chosen for maximal impact, conscious or otherwise.