> instead of storing JSON we store HTML with all its verbosity and all its tags that have nothing to do with the user edit

Yes. In exchange, we get a portable, malleable, self-contained application. That's the tradeoff.

> What about if the webmaster then wants to change the HTML title

1. The webmaster owns my-app.hyperlay.com (or somecustomdomain.com). 2. The user forks their version and gets user-version.hyperclay.com (or user-version.somecustomdomain.com)

You need to fork before editing. In the future, we'll have support for shipping updates to forked applications that can be accepted or denied by the end users.