Yeah it’s just a matter of time. Marketing executives already realize they aren’t able to control the message as well. If you get product recommendations through AI, you don’t see the company’s website and marketing copy, and don’t go through their various funnels. The company… can’t do marketing. How do you get the message you want into the training data?
While I despise ads, it’s an interesting problem. Even on my personal site, I can’t really control how people learn about me.