The problem is this discussion is too abstract. There is a big difference between a 10 pack of cheap pens and a custom made pen - depending on which we are talking about different things make sense. Likewise it could be a sheet of paper or replace all the printers in the office. Some things call and we will figure out pricing make a lot of sense, while for others it doesn't. When you realize all of the above exists with call us prices but they are sold differently it starts to make sense why the signal is both good and bad to different people - we are thinking of different situations and so the signal means different things.