> startups history is littered with failed companies using the best tech, and they were often beaten by companies using a worse is better approach.

Indeed. In my idealistic youth I bought heavily into the "if you build it, they will come," but that turned out to not at all be reality. Often times the best product loses because of marketing, network effects, or some other reason that has nothing to do with the tech. I wish it weren't that way, but if wishes were fishes we'd all have a fry