Others in this thread already pointed out Apple is price competitive at mac mini, and Apple is extremely price competitive since they switched to their own chips.

I would love it if PC was in a better state, but ever since Intel started flopping everyone in the PC land is praising AMD while ignoring the fact that both of them are just underdelivering compared to Apple. You cannot even get a consumer grade CPU on PC with >128 bit memory bus other than this strix halo chip - and it happened by accident. There is nothing on roadmap in the mainstream that will bump it - industry is years away from adding it. Meanwhile Apple is benefiting from this since M1, and the AI workloads just made it an even larger win.