I live in the neighborhood where Flock started. The three Georgia Tech grads moved into a house in the West End in Atlanta. It’s a great neighborhood but like any urban neighborhood, you often deal with car break-in’s, so the roommates built a prototype security cam.

All fine so far. Except that the direction it was pointed at was the neighborhood middle school. Which means these three notably white college students started flock by surveilled predominantly black young kids.

The neighborhood was pissed - but what are you going to do?

Eventually Flock took off and they moved out.

My point is that if your product started as surveillance on not just another age demographic but a racial and class demographic, is it any surprise that all of this is fundamentally in the DNA of the company?