> the amount of money paid should factor in the anticipated risk for your business. If a privilege escalation means that Google takes a massive hit in Ad Revenue, than this should be factored in.
Given this exploit, that would probably lower the payout. There are absolutely tons more sandbox escapes in Chromium engine right now (here's a fun list of previous ones, none of which cost them ad rev[1]), and they're not adversely affecting Google's ad revenue. No company is pulling ads because Chrome has a vuln.
This wouldn't even be the kind of reputational hit that something like SolarWinds was.