I have the feeling nobody knows what to do in terms of selling Ethernet for home use right now.

The moonshot efforts are around better Wi-Fi, which is, of course, at best a "good enough" solution that keeps people from running proper wires. But even as someone eager for hard-line networks, I wouldn't have good advice for a typical consumer.

If you run copper in your walls, you're really only good up to 10Gb and perhaps not even that. But if you want an optical-centric solution, that's an entirely new ecosystem that's a lot more complex. It's not just "buy a box of cable at the Home Depot and a crimp tool" anymore-- your devices might need 10GbE cards and SFP modules, you'll probably need some switches that still expose copper ports.

I wonder if there's a market for optical versions of the early "LAN in a box" kits that came with a couple of cheap ISA bus cards and a spool of cable-- just selling to people something that's all-inclusive and eliminates high-frustration mismatched parts.