FWIW, “organic” is commonly used to do price segmentation in the retail food market. They often don’t produce different types of food, it may all be technically organic but they can selectively target people willing to pay a premium for that label. It nets out positive in terms of profit/revenue over the entire lot versus selling it all at the same price.

Many examples of food products being artificially binned to create “premium” products that are identical to nominally lower tier products. Once you’ve seen it from the inside you can’t unsee it. It is so pervasive that I default to the cheapest product unless I have specific contrary knowledge regarding quality.