This is only true sometimes. You can, in many cases, create a functional monopoly and force people to pay you for their essentials. You can provide them a useful product, but deny them a better alternative that would make you less money (the old super strong drinking glass example). You can make use of the fact that value doesn’t mean “rationally determined to be of utility” to sell people things that are damaging to them for huge amounts of money. “Value provision” just means “you give me money for any reason,” and there’s a lot of shitty reasons people have to fork over their money in capitalism.