Interesting. Was that a MDM focused product for healthcare or something more general infra wise like Informatica?
I don't have much context in the healthcare space and the challenges that exist there. We've been mainly talking to people in fintech, supply chain, and sales & marketing, which is primarily where I ran into this at past roles.
the product was commercial analytics for healthcare sales teams. We worked with our customers (medical device & biotech commercial teams) to define granular patient cohorts (patients with a specific disease and specific pattern of treatment) and then analyzed provider (doctor / facility) interactions with those patients.
One onboarding problem was always - here's what I know about the doctors / facilities I care about, help me understand what I don't know. Well, what they knew was usually in a CRM, with very poor hygiene, or some ERP - dat assembled by hundreds of sales and ops people over years, sometimes decades. So generally the first step for us was to do an MDM exercise to join their data to ours.
This had a huge pay-off for both parties. For us we were able to make our product much more useful to them. For them, they now had a map of their territory they could use across multiple business units, multiple therapeutic areas (these usually operate independently and sometimes sell to the same buyers!)
I'm seeing the same opportunity/challenge in my new company, but this time focusing on the supply chain of these companies.
Interesting. Was that a MDM focused product for healthcare or something more general infra wise like Informatica?
I don't have much context in the healthcare space and the challenges that exist there. We've been mainly talking to people in fintech, supply chain, and sales & marketing, which is primarily where I ran into this at past roles.
the product was commercial analytics for healthcare sales teams. We worked with our customers (medical device & biotech commercial teams) to define granular patient cohorts (patients with a specific disease and specific pattern of treatment) and then analyzed provider (doctor / facility) interactions with those patients.
One onboarding problem was always - here's what I know about the doctors / facilities I care about, help me understand what I don't know. Well, what they knew was usually in a CRM, with very poor hygiene, or some ERP - dat assembled by hundreds of sales and ops people over years, sometimes decades. So generally the first step for us was to do an MDM exercise to join their data to ours.
This had a huge pay-off for both parties. For us we were able to make our product much more useful to them. For them, they now had a map of their territory they could use across multiple business units, multiple therapeutic areas (these usually operate independently and sometimes sell to the same buyers!)
I'm seeing the same opportunity/challenge in my new company, but this time focusing on the supply chain of these companies.