The FAA sets guidelines for autopilot, should the NHTSA not do so for ADAS and enforce that on automakers to keep everyone safe? What that looks like I'm no so sure.

I do think that needs to happen. That's pretty central to my point. Holding Tesla liable when the regulators haven't done so, seems like a unfair judgment even if Tesla and so many other automakers can and should do better. But liability should be clearer than a disagreement over the word autopilot in marketing materials.