>"Doctors often don’t see the value in software that solves their subordinates’ problems."

This was such a huge problem at my former company, Billit (getbillit.com), that our number 1 method on achieving clients was making such steep referral incentives for doctors, to their colleagues. We only needed one to make scale eventually happen, but the organic clients couldn't empathize with the workflows of their front desk - they didn't care.