So true. That was Meta's all too generic strategy for the Metaverse, throw tons of money and people at the problem. And it worked as poorly as one would expect.

Now Meta is doing it again for AI.

Apple won't throw money down a hole like that, but they definitely need a more original and opinionated strategy than just an increased talent count.

The lack of love they gave Siri and AI in general, since they bought the original Siri tech in 2010, just keeps looking like a worse and worse oversight.