In my experience, even most Tesla owners don't really seem to understand the difference between autopilot or FSD.

However, even though Autopilot doesn't obey traffic control devices, it still DOES issue warnings if taking over may be required.

Most Tesla owners I've talked with, are actually completely unaware of the v12 and v13 improvements to FSD, and generally have the car for other reasons than FSD. So, if anything, Tesla is actually quite behind on marketing FSD to the regular folk, even those who are already Tesla owners.