> Autopilot is cruise control. When you understand this, claiming that Tesla is partially at fault here does not match the existing expectations of other driver assistance tech.

The problem is for several years they actively targeted a customer base incapable of understanding the limitations of the mis-named system they advertised. (Those customers capable of understanding it were more likely to buy vehicles from brands who advertised more honestly.) While the current approach of targeting Nazi and friend-of-Nazi customers might eventually change the story (with its own risks and downsides, one imagines), for the time being it seems reasonable that Tesla bear some responsibility for the unsafe customer confusion they actively courted.