I'm reminded of Vitamin Water...
the Center for Science in the Public Interest filed a class-action lawsuit
The suit alleges that the marketing of the drink as a "healthful alternative" to soda is deceptive and in violation of Food and Drug Administration guidelines.
Coca-Cola dismissed the allegations as "ridiculous," on the grounds that "no consumer could reasonably be misled into thinking Vitaminwater was a healthy beverage"
Interesting case but I'm not sure it's apples to apples.
One, you don't need a license to buy a non alcoholic beverage. Two, while the FDA has clear guidelines around marketing and labeling, I'm not aware of any regulatory body having clear guidelines around driver assistance marketing. If they did it wouldn't be controversial.
The analogy is that marketing knows their claims are BS, but the people/courts may disagree