This one?
https://arstechnica.com/gadgets/2025/07/firmware-update-hind...
The company isn't shutting down, probably just an attempt to get more subscriptions.
The company used to support Strava integration from their app in Free Ride mode. That broke last year, the app still reports that a ride happened, but the ride is reported as 0 miles, 0 minutes long. I have the low end bike and rower from them. The machines are great physically.