I wish they would go all-in. Imagine a laptop/tablet/phone that rolls all the way into a cylinder, like a scroll. Sure, it would be fragile during use, but it would be much stronger while stowed, and you might even be able to avoid the crease problem.

I am happy to see a laptop with a portrait orientation, though. The only thing landscape is good for is watching video. Everything else is better in portrait.

I think if they iron out the kinks that could easily be the direction they take it. Something more limited and controlled to start might be a smart "first step".