Granted, but Pix didn't have to compete against entrenched political interests.

I expect the meta-plot with FedNow is to commoditize the backend network, then allow private companies to compete on top of it (e.g. Zelle on FedNow), then after adoption as the backbone, finally roll out P2P and P2B type support that finally kills off Visa / Mastercard / Amex (as processing networks).