Sony is the closest company to Apple (and the original inspiration for it), but they can't do anything like it because they have no taste and no internal standards for simplicity.

AirPods in particular really are that good, and compared to them essentially every other audio product is a scam. Japanese companies instead invented something called "hi-res audio" which is just a pledge to only focus on useless features.

(The scam prevention systems like rtings' objective headphone reviews are themselves scams because they don't measure actually useful scenarios.)