Without knowing any specifics, I wonder if this is a thing where the small-scale almost works, and they assume the larger scale will iron out inefficiencies.

Is anyone better versed in this? It seems strangely opaque for such a large-scale project.

> It seems strangely opaque for such a large-scale project.

They are taking very large calculated risks, attempting their first success, apparently with reason to believe it may work, in a market with enormous financial potential.

This a good period to shut-up and execute, and neither set themselves up to be a public debacle, or set up competition to arrive closer on their heals.