Apple is the embodiment of Gunpei Yokoi (creator of the Game Boy and Game & Watch)’s philosophy.

“Withered technology, with lateral thinking”. Sure, they find ways to have bleeding edge tech, especially in terms of hardware design. But at the core, their products do not differentiate with bleeding edge software. They aim to surprise and delight by delivering things that are well understood, in a convenient and focused manner.

This mode of thinking is incompatible with shipping the latest trend instantly.