A lot of what I was probing called themselves that.
I’m not bagging on NGOs in particular. But it’s also how a lot of them refer to themselves.
This is more about the lack of clarity in messaging by orgs that ostensibly have a vested interest in making their progress known. At least as long as they’re engaged in public outreach.
IMO, most of the heart string tugging problems that get a lot of donations are not actually tractable if we do things people will tolerate. So orgs optimize towards looking busy while not actually doing anything, because there really is nothing to actually do. But no one can admit it.