I'm glad they decided against it.

Apple's overall market strategy is "premium product, premium price". If you look to the 7x price ratio between AVP and Meta Quest 3 as your guide, they'd make a supercar that would cost something like USD 175k.

Sure, an Apple Car would likely have a lot of interesting and unusual but well understood design points, both positive (like liquid crystal electric tinting windows) and negative (imagine something as weird as charging a car like an Apple Magic Mouse), but hardly anyone would be able to afford them unless they were working in Big Tech.