It seems like the company has stagnated and Cook seems to consistently makes questionable decisions - fighting the app store rulings, doubling down on vision pro, focusing on OS redesigns instead of generative AI.

Maybe they've just calcified - the youngest person on their board is 63. At the end of the day they haven't had a credible threat in over a decade.

"focusing on OS redesigns instead of generative AI"

Apple is like 150.000+ employees. What makes you think they have to choose between OS redesigns and AI. There is probably more than enough talent there to do all the things.

Apple is functionally organized, which means everyone really does have to focus on one thing at a time, because if you can imagine two features needing shared expertise there's often only one set of experts for it.