> focussing on making the best consumer hardware of all time
Yes, but what use is the best consumer hardware when the software is degrading?
Considering the liquid glass thing, there's no one at Apple left who understands and cares about usability, for example.
Plus the iOSification of Mac OS for no good reason... maybe to make it less attractive to developers?
This. A good device is a combination of hardware and software. If one of those is lacking, the whole product is lacking.
I won't deny that Apple's hardware is great, but the software has been severely crippled by commercial rather than technical reasons. People have to go out of their way to glimpse outside the walled garden.