Doing AI just because everybody else is doing AI is not exactly a strategic vision. Going into AI without a clear plan is exactly what they should NOT be doing.

I’m satisfied with the very subtle AI implementations in their products.

Take the Photos app. I can type any object like “car” and it generally locates photos containing a car. This is far more useful to me than a LLM to generate paragraphs of text on a phone.

This feature is many years old, not using modern “AI”.

The main features they have added are generating paragraphs and images which are terrible.

I don’t think that’s an Apple problem though.

I simply don’t need a lot of AI. I would be very happy with a futuristic UNIX workstation with lots of development on the kind of things that used to get everyone excited about computers.

What things? Apple doesn't really cater to the type of customer who's excited about computers, or even UNIX. And I'd argue that Mac OS barely qualifies as UNIX anyway. Yes, if you dig deep enough you'll get the faint smell of UNIX, but the spirit is long gone. Anyone who appreciates UNIX(likes) has much better options available.

There was a quote recently where Nadella was trash talking the apple AI stuff, and like yes sure, but also do we not realize that Nadella isn't a random third party CEO, he's literally financially incentivized to maximize AI usage because Microsoft is selling the stuff?

It's like listening to the Intel CEO saying that the new apple silicon is alright, but what would REALLY make them go is to migrate back to Intel x86.

I'm not really upset at Nadella for this, because it's what he should do. But for everyone else to breathlessly be obsessed with his word and forget his real job as salesman in chief is what's pathetic.