Three Cue-ing, the flawed idea is three-cueing (looking for context clues to figure out words you don't know). I didn't read the rest of the article out of infuriation with the number of times they alluded to and discredited the technique before naming it.
It gets better once they go into it but you’re right, I was also infuriated! The first 10 or so paragraphs read like tabloid click bait. I recommend reading the whole thing though, it actually gets compelling.