We did everything we could to encourage reading with our kids (reading to them, book fairs, bookshelves full of kid friendly books, etc).
1 kid has grown into an avid reader, the other two (twins) have never embraced it. It's easy (and often appropriate) to blame the parents, but sometimes it's on the student to actually want to do it.
It makes me sad and I would love to change it. Having video games come into the environment (not my choice) certainly did not help.
I know it's poor form to complain about downvotes, but I'd like to understand what was disagreeable about what I said (for my own edification). My point was simply that nature vs. nurture is a thing (nature wins, but nurture shapes).