I just tried it out. Very impressive! I like the user interface and user experience.

I'm a Director of Market Research, so I did a test:

- One email headline test for a service I'm considering developing.

  -- got a score of 88 - "Exceptional".
- One email headline test for a service I'm pretty sure does not work based on engagement I've done with the target audience.

  -- got a score of 81 - "Very high"
Question: has sufficient work been done to reduce false positives?

Feel free to DM me - I really like what you're doing and would be happy to discuss.

Further thoughts: I was asking to simulate some very specific target markets. There's no reason society.io should be able to simulate every possible market. Possibly when someone describes their target market, you can respond with an assessment of whether that is within the set of markets you currently support.