I used to consult on this type of thing. I’m not entirely convinced this is what’s happening here but it’s close enough, and is a well trod playbook - dress up the mundane in theatre and performance, create a taxonomy that’s specific to you, then sell access to the thing.

Next step is to try flood the SEO zone with your thing. It’s great if you can piggyback other key terms (deep *, agents) and.. I’m already bored writing this up it’s so [what’s the word for sheer resigned exhaustion at the capitalist corporate soul kill that is this type of work]