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That is not at all what the article is about.

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via analogy, "the people want to be free".

we mold users, now, not User Experiences.

Information always found a way or people found it, but if you shape the user for the experience, then

a) selective ignorance, via engineering, turns into a feature rather than an individual neural necessity that was turning into a vestigial tail and

b) elected ignorance morphs our democratic evolution into a fascist, Nazi singularity, aka brave new world.

But the road is not the end. It would be fine if they picked a spot on the globe or the universe and did it there but the road is ugly as hell and they have to surpress and control any other, individual models that might spread.

Defactors, no matter how hardened, functional and advantageous for the species, colony, life and evolution, cannot be tolerated on the path to a fascist, Nazi singularity. That's bad news but ...