I have no idea how to market this honestly. Most of my users came from a single discord server, but the feedback is overall pretty positive.
If you have any tips I'd be super grateful (gave you a follow on X).
I have no idea how to market this honestly. Most of my users came from a single discord server, but the feedback is overall pretty positive.
If you have any tips I'd be super grateful (gave you a follow on X).
Here are some ideas, in no particular order:
- Find relevant subreddits on Reddit and post about the tool in an authentic way (not promotional, but a "here's what I built" style).
- Do a Show HN. Look at other people's successful ones to get an idea of the tone/style that works.
- ProductHunt (read this for suggestions on how to do it well: https://www.lennysnewsletter.com/p/how-to-successfully-launc...)
- Content marketing: do SEO keyword research and create pages/posts that target promising keywords. This product in particular probably has a lot of potential with this strategy, since you can use the tool itself to create interesting content which also shows off the features.
- YouTube: similar to above, but find relevant videos from other creators that are doing well and try to create your own videos in a similar style, looping in the product where it makes sense. Like with reddit and HN, better to be authentic and not promotional.
- Media: reach out to popular blogs and publications that cover learning tools.
If you have any cash available to invest (even a small amount), you can also try:
- Reach out to influencers on YouTube, X, TikTok, etc. either directly or via promotion marketplaces. You'll likely have to pay, but it can be high ROI since you already have a paid plan.
- Similarly, you can try ads on reddit, adwords, facebook, X, etc. and see if any of them offer immediate positive ROI.
Depending on your goals, you could also consider applying to YC. It will give you a significant marketing boost if you get in, but requires thinking in terms of how to build a big business, which isn't for everyone. The product might be good enough to give you a shot, if you're interested in that route, but it would also probably help your chances to try some organic marketing strategies first to prove that you can do it. Also helps if you have a cofounder.
--
On a different note, the new audio playback controls are great! Would be nice to also have them on mobile :) My preferred way to consume these courses would be on mobile, like an audio book or podcast.
Thanks a lot! I did do some of these things (namely Reddit) and that worked well, just the number of places that allow posting is limited and I don't want to get too spammy. Will continue there.
Main conceptual issue I've been having with other marketing (e.g. influencer) is that there isn't a well-defined audience to market this to. Usually edtech targets students/schools and Periplus doesn't fit there too well. Need to find what works I guess.
I'll spend more time on it from now on :). Thanks again.
re: mobile playback controls -> on it