I would be interested in reading about how people who are paying for access to Google's top AI plan are intending to use this. Do you have any examples of immediate use-cases that might benefit?

Is Google using this tool internally? One would expect them to give some examples of how it's helping internal teams accelerate or solve more challenging problems, if they were eating their own dogfood.

I'm guessing most Ultra users are there for Veo 3, where it has monetary benefits if your 3s video go viral on TikTok/Reels/Shorts