> "Build more" is direct and actionable. Regulatory reform is only one dimension.

I could get behind "build more" much more easily than "abundance". You're onto something there IMO.

Fair, and I have to give credence that messaging effectively is extremely important. It's not enough to be "right", you have to sway and win. Will quibbble that the left is not exactly known for message-discipline, what's popular with them does not often translate well to most voters.