Tells you how hard advertising collapsed in the same time period. I was at a small chain of local papers from about '09-'13. I saw it first hand.
Classifieds used to be a cash cow... not EASY money nessesairly, it's made $20 or so at the time, but it was a lot of money. Things like apartments for rent or cars for sale.
Then craigslist came a long and killed that.
Similarly ads went from large purchases, often for very large placements (we'd do things like sell rights to entire sections for flat fees), went to Pay Per Impression models paying hundreths of a cent, with no guarantees or minimums.
Tells you how hard advertising collapsed in the same time period. I was at a small chain of local papers from about '09-'13. I saw it first hand.
Classifieds used to be a cash cow... not EASY money nessesairly, it's made $20 or so at the time, but it was a lot of money. Things like apartments for rent or cars for sale.
Then craigslist came a long and killed that.
Similarly ads went from large purchases, often for very large placements (we'd do things like sell rights to entire sections for flat fees), went to Pay Per Impression models paying hundreths of a cent, with no guarantees or minimums.