"All markets cater to those who can afford it"

I'm not sure this is true. PE driven markets currently seem to cater to the break point. What is the absolute most I can charge until someone will walk away? If I break it into a subscription, or into pieces will I be able to charge even more than that break point because the buyer has not or cannot easily do the math? Maybe offer financing and take a cut there as well.

I am not making a moral argument, but it is far more sophisticated than "those who can afford it" and so, this is then not really about affording it, rather its about restructuring what the category should cost socially speaking and pushing that even further. This is happening in a large number of sectors at the same time.