https://en.m.wikipedia.org/wiki/Jevons_paradox
The Jevons Paradox is applicable in a lot of contexts.
More efficient use of compute and communications resources will lead to higher demand.
In games this is fine. We want more, prettier, smoother, pixels.
In scientific computing this is fine. We need to know those simulation results.
On the web this is not great. We don’t want more ads, tracking, JavaScript.
No, the last 20 years of browser improvements has made my static site incredibly fast!
I'm benefiting from WebP, JS JITs, Flexbox, zstd, Wasm, QUIC, etc, etc