> That's the easiest part for anyone who's been on the internet long enough.

I've been on the internet for awhile. I've had people tell me to kill myself, I've had 3am phone calls insulting me, I've had to drop a handle on a social networking site because I got a death threat that was just plausible enough that I decided to adopt a pseudonym going forward.

But that doesn't compare to seeing dozens, hundreds, thousands of those comments directed at you day by day. I refuse to believe that it doesn't wear down your psyche after some time.

> I wouldn't and don't care and your buddy shouldn't either. Modern content creation aka TikTok is basically shouting into the void. Why would I care what the void shouts back?

I straight up told him to not read any of the comments, because you're right - it's better to shout into the void, than to attempt to make friends with it.

I have a feeling the usual "just have a thicker skin / ignore it" retort goes right back to the article's point.

People who are predisposed to having/developing a good "filter" suffer from false consensus effect (and in the case of internet personas, survivorship bias) that leaves them somewhat baffled as to why others don't-Just do whatever they do.

Like picking espresso machines and hiring/training employees, or "raw-dogging" long distance flights, successfully handling the vitriol of a tide of internet people hurling vitriol (whether it's someone's bad day or they're just crazy, tilting at windmills or containing a kernel of valid criticism) is highly personality-dependent in a way that many cannot just will themselves into powering through it every day forever (and will be absolutely miserable if they put themselves in a position where they have to).