The problem is calling anything zero cost is inherently wrong. Nothing in life has no cost. I know I am being pedantic but I think a more accurate description is "zero production runtime cost," which is also how I interpret rust's zero cost abstraction. In that case too, I find the terminology grating because there are very obviously costs to using rust and its abstractions.

One obvious cost to code that is removed in production is that there is now a divergence between what your source code says it does and what it actually does. I now need to keep in mind the context the program is running in. There is a cost to that. It might be worth it, but it isn't zero.