Another important factor in many states is the drive towards living wages across the board. For decades, child care (and probably pet care) was done by low-status immigrants and women, often at wages not sufficient to live alone or raise a family on. In more recent years, we've pushed up minimum wages and allowed not just white men to seek and obtain jobs that do pay more. It's overall good that we shrunk the under-classes compared to 100 years ago, but that does mean that if your business model depends on taking advantage of low-status people, it's not sustainable anymore, and you have to raise prices.